Author

Brianna Valleskey

Biography

Writing

Speaking

Head of Marketing

Inscribe AI

Expertise

B2B Marketing

Enterprise GTM

AI & AI Agents

Fraud Prevention

Identity

Fintech

Product Marketing

Demand Generation

ABM

Brand & Category Strategy

Pipeline Strategy

SEO/AEO/GEO

Marketing Automation

Biography

Brianna Valleskey is a B2B marketing leader and Head of Marketing at Inscribe, an AI-powered fraud detection company serving banks, credit unions, and fintechs.

At Inscribe, she leads the full marketing function across brand, product marketing, demand generation, ABM, content, customer marketing, partnerships, events, SEO/AEO, and marketing operations. She owns marketing pipeline and SQO targets and partners closely with Sales and Customer Success on go-to-market strategy.

She connects brand and demand to revenue, using pipeline, ACV, conversion rates, win rate, and sales capacity to guide marketing investment and GTM strategy. Brianna's expertise spans B2B marketing, enterprise GTM, AI, fraud prevention, identity, fintech, product marketing, demand generation, ABM, brand strategy, category narrative, and AEO/GEO.

A former journalist, Brianna has spent more than a decade translating complex technology and financial topics into clear narratives for business audiences. Her work spans the full marketing channel mix, including demand generation, SEO and AEO, event marketing, email and marketing automation, paid search, and partnerships.

She has written extensively about document fraud, the rise of AI-generated financial documents, and how lenders and financial institutions can build detection programs that keep pace with increasingly sophisticated fraud. She is the creator and host of Good Question, Inscribe's podcast on AI and fraud risk, and leads the annual State of Document Fraud report, Inscribe's flagship data publication.

Her recent focus is on AI visibility and answer engine optimization (AEO): how buyers increasingly use Google, ChatGPT, and other AI systems to discover and evaluate software, and how brands can build the authority and content structures that earn visibility in those answers. She also builds and deploys AI agents within marketing to automate research, account intelligence, content production, and marketing operations.

Before Inscribe, Brianna held marketing and content leadership roles at Sendoso, HYP3R, LevelEleven, and Benzinga. She was named a 2023 Top 50 Woman in Content and 2022 Experimental Marketer of the Year.